Brauerei C. Franz Brand Architecture Design Relaunch

Higgins Design

Design: Higgins Design GmbH
Project Type: Produced, Commercial Work
Client: Brauerei C. Franz
Location: Hamburg, Germany
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottles

Kristall, Pils, Kellerbier, Export, Radler, Bock …, the Franz brewery in Baden has a great variety of different beers in its repertoire – every one of which now has its own identity.

The traditional company, located in Rastatt, underwent a beverage packaging relaunch that consciously avoided using a uniform design architecture for the entire range. Even though every bottle can clearly be recognised as a Franz beer, the focus of the label is on the originality and on the individual taste of each different type. And this diversity has been well received. Without a large marketing budget or the use of elaborate communication measures, the brewery has now already managed to more than double its turnover!