9in handcrafted Gin

9in handcrafted Gin that would be sold mainly in online retail

Our task was to create a gin brand from scratch that would be sold mainly in online retail. It had to have a memorable name, position itself confidently, be quickly recognizable on small smartphone screens, and be instantly identifiable in online retail even from just a few pixels. In the past, online sales accounted for only a small part of grocers’ total sales. Meanwhile, online retailers are experiencing huge growth. The famous shelf impact has to take place more and more on small smartphone screens. Not so easy, because the product display in online sales is often no more than a few pixels in size.

One way to ensure recognisability here, too, is of course bold branding. “Make the logo bigger” is, after all, always a good maxim for packaging designers. But is that all? Our task was to create a gin brand from scratch. It should have a memorable name, position itself confidently, be quickly recognisable on said small smartphone screens and be instantly recognisable in online retail even from a few pixels. Our aim was to be so conspicuous with the name that the more established competitors with their better-known names would not outstrip us before the small product images could even be seen. 9in, quickly read, you immediately see what is offered here: Gin.

The 9 is only noticed later and now it is already too late for our potential buyer, he has already clicked on our product and learns that the 9 is not a coincidence, but describes the exact number of botanicals contained in the gin. A short, concise name that is quickly recognisable as a logo and unites the spirit with the 9 botanicals.