Design: Higgins-Design GmbH
Project Type: Produced, Commercial Work
Client: Jack Daniels
Location: Hamburg, Germany
Packaging Contents: Cinnamon Liqueur
Packaging Substrate / Materials: Glass Bottle, Wrapping made of original fire hoses
Higgins has a burning passion for the extraordinary – part two: limited edition packaging for the launch of JACK DANIEL’S Tennessee Fire for Brown-Forman.
This assignment also involved limited edition packaging in the category alcoholic drinks and spirits – and it was a real packaging design highlight: the development and implementation of the Jack Daniel’s Tennessee Fire Hose. Every single bottle was wrapped by hand using original fire hose material and then carefully labelled. The result was a unique product that nobody will be able to extinguish it from their memory in a hurry.
Original fire hose material make a appropriate and unique package for Tennessee Fire