Design: Higgins Design GmbH
Project Type: Produced
Client: Teeküche GmbH
Location: Hamburg, Germany
Packaging Contents: Bio Tea mixed with Bio Fruit Juice
Packaging Substrate / Materials: Glass

Relaunch for Ti – a refreshing, organic tea made with whole tea leaves and containing only natural ingredients, making it less sweet.

It does not matter how thirsty you are, tea is the perfect thirst quencher. On top of that, it contains essential oils that have a positive effect on body and soul.

For the most part tea is enjoyed hot. But occasionally, especially in the summer, you would rather have a refreshingly cold drink instead. The perfect solution: a refreshing tea made with whole tea leaves and sweetened with organic juice and cane sugar – only just enough to ensure that the taste of the premium-quality tea does not get lost. Our task was to develop a brand design relaunch of the entire Ti brand. This included everything from the brand, the logo, the packaging, the POS. Although the brand has already been in existence for many years, we gave it a completely new brand personality that reflects the product’s food grade beverage quality.