Москва, Россия

Design: reka.agency
Project Type: Produced, Commercial Work
Client: SPG Prioritet
Location: Moscow, Russia
Packaging Contents: Nutrition supplement drug
Packaging Substrate / Materials: Glass bottle, craft paper box
Printing Process: Foil stamping, Screen printing

Bactel is liquid metabolic probiotics that consists of probiotic bacteriums, their parts or their life activity products and as well of extra recreation elements.

In simple terms Bactel is nutrition supplement regulating intestine activity and thus all human body’s. The creator of the drug is doctor Kazakov – Russian founder of liquid nutritional bifidobacteriums and lactobacteries forms, honored inventor of Russian Federation, candidate of medical sciences and copyright holder of many invention licences that are used in famous brands. The drug has few advantages comparing with competitive equivalents-longer storage life up to 6 months, not obligatory storage in fridge but under room temperature and high efficiency and usability.

Amazingly the intestine as the biggest immune body that is the core of any human being health. As a result of very intense life and unhealthy nutrition we lose useful bacteria and elements. It is the reason why even young people suffer from dysbacteriosis, broken digestion, weak immune system and vulnerability to season deseases. Bactel possessing unique formula and as well efficiency proved by clinic researches is main point of intestine health and strong assistant to wellbeing of all body.

The brand’s slogan and metaphor became the phrase “The main element of healthy intestine”.

The package and label design is done within the context of visual performing of Mendeleev periodic table. It’s assumed that brand advertising activities would be done taking into account this metaphor. The logo design is done in the form of one of the periodic table element.

As a package it was chosen a craft cardboard box with sticker that simultaneously protects its from opening. Every drug box contains six onetime doses. The whole treatment course time is twelve days, so two boxes would cover it.