Mumm – Christmas box set limited edition

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Agency: 2S Global Design
Founder and Creative Director: Sophie Schott
Project Type: Produced, Commercial Work
Client: G.H.Mumm
Location: Paris, France
Packaging Contents: Champagne
Packaging Substrate / Materials: Cardboard
Printing Process: Printing on soft touch matt black paper, embossing, hot foil stamping. Inside the red packaging on gold polyester paper to give depth to the red

Faithful to its pioneering spirit, Mumm reinvents its iconic bottle through an avant-garde design. The Mumm Grand Cordon bottle thus enhances the Pinot Noir, the House’s emblematic grape variety.

The objective of this box set, intended for the press and companies, was to sublimate and make the bottle design easily identifiable by respecting the brand’s DNA.

Creation of a sober packaging in the codes of luxury, the red ribbon embedded in the bottle of the Grand Cordon vintage can be seen through a window dug on the front of the closed box. It opens like a drawer to reveal, on a red background, the emblematic champagne of the Mumm House, which remains attached to the motto of its founder George Hermann Mumm: “Only the best”.

Printing on matt black soft touch paper, embossing, hot foil stamping. Inside the red packaging on gold polyester paper to give depth to the red.

What’s Unique?
The special cut of the packaging allows to highlight the famous and magnificent Grand Cordon of the bottle.