Pandoo

Design: Pointbleu Design
Project Type: Produced
Client: Novatis
Location: Morocco, Africa
Packaging Contents: Toilet Paper
Packaging Substrate / Materials: Plastic

Pandoo was born to bring a qualitative hygienic paper to Middle-East and the North African markets. Its promise is to bring a soft gentle touch in every use thanks to it premium raw materials and its innovative Triplex technology. To represent this benefit, we created a soft universe where a Panda was our muse. To define its super fluffy shape and flurry fur, we worked from illustrations and a 3D panda allowing Pandoo to pose in a Hammack or hugging a paper roll. The softness and quality of our brand is also highlighted with a delicate green emerald silky texture, combined with fine copper areas.