Design: CODO Design
Location: United States
Project Type: Produced
Client: Left Field Brewery
Product Launch Location: Canada
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Aluminum
Printing Process: Digital Printing
Left Field Brewery—named for their love of baseball—is one of Toronto’s most popular breweries. After six years of business, they decided it was time to do some housekeeping. Left Field’s original logo was developed on a shoestring budget with the help of some friends. This approach worked for a while, but pernicious design and layout issues reared their ugly head with every. single. new. release. On a grueling “Rotation Nation” schedule—not to mention constant event promotion and merch design—these problems added up to one big headache.
We flew up to Toronto and worked with Mandie and staff to dive into Left Field’s history and build on what was already working. Ultimately we created a robust new identity system (complete with merch-ready secondary and tertiary icons) and a packaging template that they can manage in-house (heartbreakingly) without having to work with an outside designer.
The work has been well-received, and the new look is helping Left Field grow into the next phase of their revered brewery.
The vibrant color palette used across Left Field’s cans stand in stark contrast to the more staid beer packaging found throughout Toronto.