Design: Mara Rodríguez – Design
Project Type: Produced
Client: Toa Beverages
Product Launch Location: Australia
Packaging Contents: Hemp Infused Switchel
Packaging Substrate / Materials: Aluminium
TOA Hemp is a refreshing drink made with Hemp Infused Swithcel and based in Australia.
The target of Toa Hemp is urban and sporty adults that take care of their health and like to try new energetic and healthy products.
With this design we want to break with the current designs that we can find at the supermarket, which are generally saturated, colourful and overloaded.
We create something different that can stand out. We want to focus on the main ingredients with a clean and simple illustration that we use just on the top part of the design. In the rest of the packaging, we use white as main color and a clean an smart typography, so we can easily differ the different flavors in a quick view.
A minimalistic soda drink that we can enjoy everywhere.