Cockta Free

Design: Pointbleu Design
Location: Spain
Project Type: Produced
Client: Atlantic Grupa
Product Launch Location: Europe
Packaging Contents: Soda
Packaging Substrate / Materials: Glass Bottle

The project consisted on creating the identity for Cockta’s newest drink and naming by keeping consistency with the brand essence “Positively different” and its new design. In regards with its naming, we decided to give a positively meaning to the “zero sugar” concept by switching it to “free”: Cockta Free. Following the freedom of choice, why we decided to go for a white label, representing the honesty, of the product and transparent letters that let you see all the flavor that the new Cockta Free has insight.