Design: Gintarė Marcinkevičienė
Photographer: Martyna Paukštė
Project management: Tygelis Pack
Material: Papyrus Lietuva
Foil / Die cut: Tygelis
Project Type: Produced
Client: Ach Vegan Chocolate
Product Launch Location: Global
Packaging Contents: Chocolate
Packaging Substrate / Materials: Cardboard
Printing Process: Foil stamping
Ach Vegan Chocolate reveals their second boutique chocolate series – LA MUSE*.
LA MUSE is inspired by the synthesis and beautiful dance of taste and colors. The entirety of these elements is beautifully and purposefully presented as fine art, specifically, painting: wild, unexpected, classic but still utterly stunning every time. Just as the chocolate series do.
There are not too many vegan products that are expressed through a graphic statement and that blend art into their products so well. Black color is the element which provides a layered feel for the packaging – the depth and uniformity of the chocolate collection. Dynamic colors intertwining together and the expressive brush strokes talk about unexpected taste combinations with the masterstroke – agave nectar.
The second chocolate collection LA MUSE continues themes from the first collection through numbers. These visual elements are expressed through golden foil. These golden finishes frame the artworks and balance the finesse and sophistication of the product.
LA MUSE – chocolate series inspired by art.
*a person or personified force who is the source of inspiration for a creative artist.