Thirst Craft

93 W George St, Glasgow G2 1PB, UK

Design: Thirst Craft
Location: United Kingdom
Project Type: Produced
Client: Malta Balashi
Product Launch Location: Global
Packaging Contents: Malt drink
Packaging Substrate / Materials: Glass bottle, aluminium can, cardboard

Malta Balashi is Aruba’s own malt beverage. Despite being brewed in the heart of the Caribbean, the natural energy supplement’s outdated brand meant it was losing ground to imported competitors. Once again, Balashi turned to Thirst to reinvigorate one of their brands.

In a category dominated by brown, malt-inspired brands, Thirst created a design that bursts with vibrant Aruban energy. Maintaining the country’s colourful flag as its source of inspiration, Thirst gave a new meaning to the Aruban star, turning it into a dynamic source of energy. The upbeat rebrand perfectly complements an active island lifestyle, with the star becoming a beacon of Aruban spirit.

The new brand feels just as at home on a football as it does in-store, so Thirst created a variety of assets to truly bring Malta to life. Finally, Aruba’s own malt beverage feels full of the island’s vibrancy.