Design: Annie Selby Brand Design
Photography: Moti Fishbain
Project Type: Produced
Client: Nana Estate Winery
Product Launch Location: Costa Rica
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, paper, tin
Printing Process: Digital, Embossing, spot gloss UV
Nana Winery was Born from the Vision of a Pioneer Viticulturist Who Saw the Desert Transform into a Unique Terroir.
The story of the Nana Winery is deeply rooted in its desert location. It is a story of challenges, dedication, love for the desert, and the common vision of Eran Raz and Niv Ben Yehuda. Eran Raz, known by his nickname, “Nana,” was born instilled with a love for the desert. In 2004, Eran decided together with his wife, Shahar, and family, to leave everything behind and realize a dream of moving to Mitzpe Ramon. In 2007, the planting of the vineyard commenced in the upper section of the Zin River at an altitude of 800m above sea level.
During that year, approximately 30 dunams of vineyards were planted, including the Cabernet Sauvignon, Petite Syrah, Chardonnay, and Chenin Blanc varieties. The beginning of 2014 was marked by a visit to the vineyard from Niv Ben Yehuda, owner of 3 Corners Winery, which operates in Costa Rica, California, and Israel. His purpose was to find wine grapes of quality that depict the desert terroir. The rest is history. Within a few years, their vision transformed into a unique winery on the wine map of Israel.
What is unique about this project is how the simplicity of this design, echoes the simplicity of the desert.
We designed the label with understated elegance and composure, converging the unique terroir of this wine. The desert inspires, challenges and contrasts the bleak environment with fervour.
The name NANA is embossed and spot gloss UV varnish on a stark background, busting forth the simplicity and power of nature.
The range stands strong and beautiful in its solidarity with nature. In perfect harmony with the rhythms of nature.