Design: Tom Lane
Copywriting and research: Garrick Webster
3D Renders: CreativeCarbon
Location: United Kingdom
Project Type: Produced
Client: Brisbane Distillery Company
Product Launch Location: Global
Packaging Contents: Spirits
Packaging Substrate / Materials: Glass bottle, colourplan paper
Printing Process: Flexo, Foil Stamping
A start-up in the craft liquor category, Brisbane Distillery Company needed an identity to truly represent its brand, and a suite of packaging designs for its first three products.
Working closely with BDC we drilled down into the company’s ethos and roots to refine a look and copy style that reflects its approach and ambitions. A carefully honed main logo and various secondary branding devices have been created, plus a series of flexible bottle and label designs for BDC’s first gin, rhum and vodka releases.
Perhaps the biggest problem within the brief involved the product range itself. To capitalise on the growing gin market, Jon was developing a whole range of botanical recipes and had plans for various tea-flavored vodkas. While it would have been fun to design dozens of individual bottles to emphasise the exotic and nuanced tastes Brisbane Distillery Company was introducing, it wouldn’t have been cost-effective. However, nor did I want to use standard bottles with bespoke label designs to differentiate the products. Working closely with the client and bottle producers, I came up with a solution I haven’t seen used elsewhere.