Lecker Creamer

Agency: Widarto Impact
Creative Director: Eko Widarto
Location: Indonesia
Project Type: Produced
Product Launch Location: Asia
Packaging Contents: Creamer
Packaging Substrate / Materials: Kraft Pouch Bag (Food grade)
Printing Process: Digital Printing, Screen Printing

Lecker is a new creamer brand.

We develop a system design and packaging design for Lecker creamer. Targeting middle and high-class markets, we make a strategy in which everything is based on benchmarks (packaging and more data), competitive audits, and insights on brand analysis.

We know that not many people easily choose a product when consumers see it on the shelf. Therefore we play food/beverage illustrations to replace the role of food photography on the packaging. This is to increase the attractiveness of consumers when they glance at the shelves.

Lecker’s architectural products are divided into 2 variants, Creamer for pastries, and creamer for coffee or other drinks.