Addicted to you

Design: Pointbleu Design
Location: Spain
Project Type: Produced
Client: Gorenjka
Product Launch Location: Slovenia
Packaging Contents: Chocolate
Packaging Substrate / Materials: Cardboard
Printing Process: offset, embossing and debossing plus gold stamping and mat and shiny varnish

The brand decided to renew the image of its premium dark chocolate Mistica. Since its last rebranding in 2007, Mistica centered its image in romanticism, tradition and a passion for things well done. An image which, after 10 years, the brand wanted to evolve in order to offer more healthy recipes. They did do with the same standards through their new products Mistica Classic and a new brand called Mistica Wellness. For Mistica Classic uplight, we pushed the tradition into a more modern, attractive and up-to-date design.

What’s Unique?
Gorenjka is a famous brand of Slovenia known for its hazelnut chocolate. Founded in 1922 Mistica has always been recognised for its fine recipes made with the highest quality ingredients.