Agency: Widarto Impact
Director of Design & Strategy: Eko Widarto
Project Type: Produced
Client: Joie Bread Co.
Product Launch Location: Asia
Packaging Contents: Snacks, Coffee, Bread, Bakery
Packaging Substrate / Materials: Paper, Cardboard, etc
Printing Process: Screen Printing, Digital Printing
JOIE is a bakery startup from New Zealand. The name Joie is taken from French which means joy.
We want to display the JOIE brand very clearly, interesting to look at, easy to remember and improve people’s eye tastes when seeing or visiting JOIE outlets. Next, we make a logo that is a character, symbolic, has a long lifetime, is easily represented, and certainly easy to remember.
For brand colors too, color is one of the easiest identities besides logos. The color is cheerful, baking is the basis for us to put on brown and light turquoise color. All of these design systems are applied to brand identities such as stationery, packaging, signage, uniforms and other brand communication media.
A logo that is simple, symbolic, easy to see, easy to remember and easy to represent. The “J” symbol like dough roller represents the brand name of Joie Bread Co.
Joie Bread Co’s color combination can be a differentiator with other bakery brands. The light turquoise color combination with chocolate gives an emotional touch to the audience to visit and remember Joie Bread Co.