Neuhaus Holidays 2019


Hessenplein 2, 2000 Antwerp, Belgium

Design: WeWantMore
Location: Belgium
Project Type: Produced
Client: Neuhaus
Product Launch Location: Europe
Packaging Contents: Confectionery
Packaging Substrate / Materials: Cardboard
Printing Process: Hot foil, duotone printing with two Pantone colours

Whether it’s Christmas or Hanukkah you’re celebrating, the holidays are a time to get together with the people you care about. Something Neuhaus, the inventor of the Belgian praline, knows a thing or two about. So just like every holiday season, they wanted to put in extra effort to create their gifts that bring people together. We aided them in doing just that by lighting up the holidays.

The holidays are literally the darkest time of the year, outside at least. Inside people decorate their trees with Christmas lights, sit around the fireplace and use candles to light up their homes and hearts. Inspired by the effect of a candlelight casting a shadow on its surroundings, we designed the full range of high-end Neuhaus packaging.

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Classic holiday hues are revived with a circular pattern of golden Christmas shapes. Luxurious finishes and gold ribbons reflect the brand’s caring nature. Every box, gift wrap or ballotin in the set oozes a feeling of warmth and fondness.

The annual pop-up advent calendar exudes the same spirit of togetherness. It tells the story of family, friends, loved ones and even strangers connecting and sharing heartwarming moments in the countdown to Christmas. A scene set in front of Neuhaus’ flagship store in Galerie de la Reine.

What’s Unique?
We managed to capture the brand’s connecting and caring nature in a high-end range of heartwarming packaging fit for the Holidays.