Krautmeister

Design: 43oz.com – Design Studio
Location: Moldova
Project Type: Produced
Client: Sodiko
Product Launch Location: Global
Packaging Contents: Herbal liqueur
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Digital printing, foil stamping

Krautmeister is a new product from the Belgian company Sodiko, a long-time client of our studio. The main feature of this drink is the use of a special mix of herbs and spices that lends a unique and intense flavor to the product. In order to precisely highlight the peculiarity of this herbal liqueur, we had to create a packaging design that would correspond to the traditions of visual identity of similar drinks. Natural and high quality ingredients, craftsmanship and experience of herbalists – these are the main aspects we’ve focused on while developing the label design for Krautmeister liqueur.

What’s Unique?
The central element in the label design for the Krautmeister herbal liqueur is a stylized image of the herbalist (ger. krautmeister), which personifies the traditional approach to crafting this drink. The image is complimented by a landscape that depicts the place of origin for herbs used in this liqueur. The name of the product is inscripted with a special gothic typeface, while the informational elements further employ a stricter style, which in conjunction emphasizes the traditionalism and German origin of this product. Selective application of gold foil stamping gives the label an additional visual appeal.