Hugmun Studio

Siljangade 4, 2300 København, Denmark

Art direction / Graphic design: HUGMUN
Photographer/model photo session: Kuba Szopka
Photo stylist: Joanna Ziemowska
Photographer / product photo session: Maciej Miloch
Photo stylist: Justyna Bugajczyk
Location: Norway
Project Type: Produced
Client: Oio Lab
Product Launch Location: Global
Packaging Contents: Organic skincare Oils
Packaging Substrate / Materials: Paper, violet glass.
Printing Process: Offset / Screen printing

Oio Lab creates skincare products based on natural ingredients, consisting of organic, cold-pressed oils of the highest quality and plant extracts obtained using innovative methods. The brief was to ensure their traditional knowledge and wisdom of rituals, combined with advanced ingredients, was reflected in an innovative and artistic approach to appeal to their conscious consumers. We were responsible for full graphic design development, including identity creation. We art directed 3 photoshoots, developed and designed all packaging, re-skinned the website and produced all online and print materials, including merchandise such as; postcards, bags, stickers, newsletters, presentations. We continue to act as brand-guardians for ongoing work.

What’s Unique?
Abstract, modern art and use of vivid colors was a request from the client. A fusion between magical rituals and symbolic plants was our inspiration, to insure we showcase the superior ingredients but in a minimalistic, playful and artistic way – which is especially demonstrated in the packaging design and creative photography. Vibrant orange is the core brand color, to reflect warmth and strength. Colorful blobs embody the oil substance of their products and act as brand devices.