Agency: Edison Agency
Illustrator: Anita Xhafer
Project Type: Produced
Client: Cambell Arnott’s
Product Launch Location: Australia
Packaging Contents: TimTams
Packaging Substrate / Materials: Plastic
Designed to create unmissable shelf impact and a sense of escapism – the Tim Tam crafted collection merges location-based illustration with surrealism and indulgent flavour.
The Edison Agency commissioned local graphic artist Anita Xhafer to seamlessly weave the profiled flavour into the surrounding landscape to create captivating imagery that enhances the sense of escapism, and bountiful flavour this new range delivers.
The Crafted Collection wordmark conveys elegance in its serif typeface, while also using black and gold to highlight the premium nature of the offering, and complemented by the bold background colours of each flavour pack.