Design: The Edison Agency
Location: Australia
Project Type: Produced
Client: St. Andrews Beach Brewery
Product Launch Location: Australia
Packaging Contents: Alcohol
Packaging Substrate / Materials: Aluminum
The St Andrews Beach Brewery is one of Victoria’s fastest growing coastal breweries and a hot spot for laid back locals, day-trippers and international tourists. A place to escape urban life, exhale and enjoy great food and brewery-fresh craft beer. It’s appeared on Australian tourism TV and has won accolades from Melbourne food and lifestyle experts. The creative result is a destination brand that fuses history and location into a place that celebrates great beer and a coastal lifestyle — jump on, saddle up and enjoy.
With the range expanding and the brewery reaping the success of its growth, the team from St Andrews Brewery engaged The Edison Agency to adapt the bottle packaging design system for adaptation onto cans and grow the range from four to six including new names and hand-crafted illustrations. The crisp white cans with bold panels of colour help punters find their favourite brews in a crowded bar and looks awesome stacked on shelf – its the little things in life that matter!