96 Chocolate

Design: Kolya Gevorgian
Location: Armenia
Project Type: Concept
Packaging Contents: Chocolate, candy
Packaging Substrate / Materials: Paper

96 is a chocolate bars design concept inspired by geometric shapes and textures for visual intrigue.

This approach was used to pique interest and enhance traditional consumer-brand experiences. The illusory naming and eye-catching colors made the packaging more attractive and enjoyable.

What’s Unique?
The geometrical packaging with rectangular shapes is creating an impression of sustainability and convenience. The packaging will appeal to chocolate fans of all ages, is easy to open and with perfect portion size.