Ba.Ba is a bagel bakery based in Brussels since 2014. In August 2017 Ba.Ba opened a second bagel bakery and a third one is on the planning. To support this growth, DesignRepublic was asked to develop an original brand identity system.
We came up with the idea to create a Ba.Ba-language. Our starting point was the bagel itself that we deconstructed in a geometrical way to create different shapes to serve a unique, playful and recognizable branding system on all different supports: signage, packaging, in-store communication, advertising, etc.