Farina Speciale

Design: Studio Size
Location: Croatia
Project Type: Produced
Client: Farina
Product Launch Location: Croatia
Packaging Contents: Flour
Packaging Substrate / Materials: Paper

Farina Speciale is a product line extension that introduced special flour types in the conservative Croatian market. We consulted the client on brand architecture, naming, and finally designed the packaging. The main target segment was open-minded people with a progressive outlook on food and experimenting. We decided to break category design standards and create a packaging design that will stand out on the shelf as both different and distinctive.