La Cruz Blanca

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Design: Alvarogdesign
Location: Spain
Project Type: Student Project
School: Estacion Diseno (Granada)
Tutor: Juan Aguilar
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing and laser engraving

The beer Cruz Blanca was created in the middle of the XIXth century.

Over time this brand would be better known outside my county, due to the great expansion that it reached. It has an emotional meaning for me as it is part of the history of my hometown and of my origins linked to the city of Santander.

That is why we take as reference the nature of my hometown as well as the tradition, origins and the own history of the brand that is reflected in the packaging. I pretend to rethink the brand identity of this company to access new market area adaptin^ the graphics to a contemporary aesthetic. And as a result, future commercialization lines are opened in order to reposition la Cruz Blanca as the beer of Santander.

What’s Unique?
Combine the tradition of the brand that represents in the outside wood package aged with walnut and laser engraving. The whole package represents the original essence of the brand.