Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing & Stamping
Drakkar Beer is a beer inspired by the Viking culture and its customs. It is a Porter style beer due to its strong flavor and intense aroma, as was the Viking culture in its time feared for being very bloody and fierce in battle.
The Drakkar naming comes from the ships that the Vikings used to move in their continuous looting of cities. The Viking theme and the icons developed for the brand are reflected throughout the identity and packaging.
This packaging is unique, due to the main meaning of the brand, and how it is represented in all the graphics. The label would be on laid paper, with embossed stamping on the part of the logo and certain secondary details of the label, in gold.
The larger packaging would go in wooden boxes, which gives it the rough and traditional character that the Viking community had.