The objective of this redesign is to create a new range of products, from picón bejes-tresviso cheese, and thus be able to raise and position the brand again while maintaining the fundamental values ​​of Quesería Alles: tradition, effort and care for the product.

Over the years, it has become a benchmark in the world of cheeses, both nationally and internationally. Coming from a remote and small town in Cantabria, we find Tresviso. Luis Alberto has been making cheese with the Picón Bejes-Tresviso designation of origin according to his father’s recipe, respecting the artisan tradition, generation after generation, and the desire to excel.

The illustrations of the animals, of the different cheeses, are based on the aesthetics of the Commentaries on the Apocalypse, which are manuscripts, made by the Beato de Liébana, in the 10th century. They are well known and generate a great tourist attraction and claim , in the area of ​​Liébana. Accompanied by a set of ornamental illustrations that surround the entire design and that are inspired by the nature of the Valley itself, and a typography based on old posters that gives the brand character, complete the design.

The cheese wrapper is made of recycled paper, replacing the aluminum it previously had, which gives the brand tradition and sustainability.

The result is striking packaging, and authentic Cantabrian. Recalling the aesthetics of ancient manuscripts and reinforcing this Tresviso delicatessen.

 

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Credits:
Creative Direction: Alvaro García
Design: Alvaro García
Client:
Quesería Alles
School:
ELISAVA