Carhartt Re-brand

Design: candybrophycreative
Location: Australia
Project Type: Concept
Packaging Contents: Shoes
Packaging Substrate / Materials: Cardboard
Printing Process: Screen Printing

Carhartt is a heritage brand with roots deep in American workwear and we wanted to explore how it would look with a significant rebrand and modern upgrade whilst maintaining identifiable traits like the C icon. We feel like this was well resolved and the new thicket wordmark lends itself more to digital mediums and various print methods.