Project Type: Concept
Packaging Contents: Cereal
Packaging Substrate / Materials: Cardboard
Printing Process: Screen printing
An experiment with an abstract rebrand of Kellogs (with a single g) and a range update of the all-time childhood favourite cereal FRUIT LOOPS! These were a treat… if you were able to get them and now a lot of the “naughty” cereal seems to be trying to disguise itself on the shelf? I feel like if you are going to have a treat you may as well go all the way! The small travel boxes of cereal were such a novelty and re-packaging the “naughty” sweet cereals as a sometimes treat breakfast I feel would bring them back where they should be sitting out and loud and in front instead of camouflage treatment they seem to be getting. WHO CAN? you can! with the toucan!
The small portion box which would be sold individually as a treat breakfast to lessen the sugar commitment