Creative director: Hugo Marques
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Whiskey
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping, embossing
Èire is the Irish word for Ireland. Èiregold is a celebration of the Golden Irish liquid that is Irish Whiskey, a national treasure in Ireland since the monastic days of “Uisce Beatha” or “water of life”, which was the name given by Irish monks in the early Middle Ages to distilled alcohol. Èiregold is matured and bottled in County Cork on the South Coast of Ireland on the Wild Atlantic Way. Sláinte!
The contrast between the modern bottle and the tactile typographic and vintage-inspired label, gives the feeling of something distinct among other spirits of the same category.