Pickup Truck Bourbon

Design: ThinkBoldStudio
Location: Portugal
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Whiskey
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping, embossing

Deep in bourbon country, whether it’s bringing the kids to school or bringing in the corn or cotton down an old dirt road, us, southerners, we do love our pickup trucks. from our rusty old barstool, we tip our hat to your loyal friend.

Pick Up Truck is a delicately soft tasting bourbon that has a high corn content in the mash bills. This has been blended from barrels aged for 5-6 years in virgin casks to impart a smooth vanilla character.

What’s Unique?
The attention to detail and rich ornamented frame makes the visual storytelling look premium and eye-catching.