Carbo activatus

Design: Evgeniya Sitova
Location: Russia
Project Type: Concept
Packaging Contents: Packaging of tablets
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Development of packaging for activated carbon. Since the drug itself is black, I wanted it in the package. The drug has many beneficial properties for cleansing the body. Due to this, another additional color appeared – blue.

What’s Unique?
The uniqueness of the packaging is that it will be immediately noticed on the shelf. Since the tablets are black, the packaging is also black. It will be difficult to confuse. The logo has a graphic mark that resembles a pill, and also has a second meaning, which covers the mark. The packaging is minimalistic with a matte label.