TRUMI

Design: Evgeniya Sitova
Illustrator: Juli Gurova
Location: Russia
Project Type: Produced
Client: Cheeseberry
Product Launch Location: Russia
Packaging Contents: Ice cream
Printing Process: Plastic

Development of packaging for goat milk ice cream with natural composition.

I wanted to highlight the packaging with a color scheme, choosing white and reinforcing the idea with a bright illustration. The main character is a goat, as the ice cream is made from goat milk. Each goat has an ice cream hairstyle that differentiates the taste. The illustrations turned out to be very lively, vivid and memorable.