Design: The Branding People
Project Type: Produced
Product Launch Location: United States
Packaging Contents: Mezcal
Packaging Substrate / Materials: Glass
Printing Process: Digital
Argento is a family-owned mezcal with a history that dates back for a century. The mezcal, an authentic and sustainable distillate, carries its origins and legacy within its essence. As it’s eco-friendly, its plantations are pesticide free allowing farmers to be kinder to the land. To reflect this, tbpmx awoken its creativity through the estates’ location in the state of Guerrero. Immersing itself in its history, cultural exchange, commerce and tourism. With that said, the name of Argato arises from the states most abundant metal, silver, and its place in the periodic table, hence the presence of the number 47.
The branding is an expressions of Guerreros’ ecosystem, culture and folklore. Textures and patterns are inspired in the evident Afro-Latin American influence within the area, while adding a wink of endemic elements that can be perceived in the color palette and graphic approach. The logo, as to the whole graphic universe voice the syncretism between the two cultures.
– Crafted in tandem with nature.
What’s so unique about this project is that it’s a mezcal that reflects an afro culture because of its origins. In the state of Guerrero, Mexico, you can appreciate some winks of African Culture and aesthetics making this a mezcal that besides being proudly Mexican it reflects another culture within its branding essence.