Agency: Pencil Studio
Creative Director: Luke Manning
Location: United Kingdom
Project Type: Produced
Client: Hawksridge Cider
Product Launch Location: United Kingdom
Packaging Contents: Cans
Packaging Substrate / Materials: Tin
Printing Process: Flexography

Hawksridge required a shift in brand position. Aimed at a younger audience the design mixes the brands herirtage with a more bold, iconic form. Using a simple colour palette for each sku delivers a sharper stand out feel to the brand and product on shelf.