Mykulyn Whiskey

Agency: Vataga Agency
Creative Director: Costya Khmeliuk
Art Director: Nazar Kumanovsky
Graphic Designer: Mariia Platko
Graphic Designer: Mariia Oliynyk
Retoucher: Marta Khmarna
Photographer: Taras Gipp
Project Manager: Ostap Malashnyak
Location: Ukraine
Project Type: Produced
Client: Mykulyn
Product Launch Location: Ukraine
Packaging Contents: Whiskey
Packaging Substrate / Materials: Glass Bottle, Paper, Cardboard
Printing Process: Flexography

Mykulyn Whiskey is the first ukrainian single malt whiskey. It has an exquisite warming soft taste with notes of milk chocolate, which gives a feeling of warmth and completeness of taste. The company approached us with the task of developing a visual representation for two types of whiskey, which differ in alcohol by volume and richness of taste. Matured whiskey is a classic product for the market, so the label and packaging should reflect the craft origin of the drink, its authenticity, as well as evoke a sense of trust among consumers.

We analyzed the design of labels and packaging of well-known whiskey producers and found some similarities — a kind of design techniques that have already formed a certain classic. Therefore, in order to win the trust of consumers at first sight, we decided to work towards a traditional design that would look harmonious on the shelves next to world-famous whiskey brands. For both types of whiskey, we chose a common color scheme, and using a different balance of colors, we were able to differentiate drinks within a single product line.