Farm Fresh

Agency: Vataga Agency
Creative Director: Kostya Khmelyuk
Art Director: Nazariy Kumanovsky
Graphic Designer: Marta Khmarna
Project Manager: Ostap Malashnyak
Location: Ukraine
Project Type: Produced
Client: Radyvylivmoloko
Product Launch Location: Ukraine
Packaging Contents: Milk, Sour Cream, Kefir
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

The brand’s greatest strengths are their natural and fresh qualities, and thus Farm Fresh wanted to convey these messages through simple visual associations. The company’s special feature is its craft line, which only uses whole milk with natural fat content. The decision to use a silhouette of an old style milk can was quite logical, because it is associated with natural produce and is a simple and understandable image known from childhood. The logo was created in the context of packaging design, to fit into the design organically and become part of a single holistic image.