Grill & BBQ — Spice Series

Vataga Agency

Agency: Vataga Agency
Creative Director and Graphic Designer: Costya Khmeliuk
Graphic Designer and Retoucher: Marta Khmarna
Graphic Designers: Nazar Kumanovsky, Lisa Kuznietsova, Maria Platko
Photographer: Taras Gipp
Project Manager: Ostap Malashnyak
Location: Ukraine
Project Type: Produced
Client: Pripravka
Product Launch Location: Global
Packaging Contents: Herbs, Spices, Seasonings
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

With the arrival of spring begins barbecue season, and everyone knows that a truly delicious meal starts with the right seasoning. Pripravka proudly presents the new ”Grill & BBQ” natural spices series, perfect for cooking all of your favourite dishes. You decide whether you use a frying pan or an open fire, a microwave or an oven — these will work great regardless! These spice blends contain everything needed for the perfect marinade; unique ingredients are sure to color your tried and tested dishes with new flavor tones! That’s why the new packaging design not only had to be eye-catching, contemporary and appetizing, but also provide the customer with relevant information, making the product’s benefits and superiority apparent and understandable at first glance.

What’s Unique?
Most competitor packaging is dull and not descriptive enough. Therefore, we decided to create a design that’s both informative and characteristically recognizable. For the entire series, we developed a flaming logo, which tells us that each of the mixes was created with special attention to the customer’s needs. The packaging design harmoniously combines appetizing food photography with barbecue tools and info icons. The contrast of unique ingredients against a black background clearly highlights the specific features and flavor profiles of each mix. This approach encourages to cook, to experiment and to be bold!