Design: Lovemedo Branding Agency
Project Type: Concept
Packaging Contents: Sugar-free sweets
Packaging Substrate / Materials: Glass, plastic, cardboard
NO SUGAR nutrition is a trade mark of sugar-free sweets, the first subsidiary brand of the Ivan-Pole company. Syrups, sauces, confitures, jams, fruit sticks, baking mixes, and protein shakes will be produced under the NO SUGAR nutrition brand. The key audience includes young girls and women who are not ready to give up sweets even while on a diet.
We had to package NO SUGAR nutrition as a separate independent brand: create a platform, develop a visual concept and packaging for all products of the line.
Our audience cares not only about product contents, but also about its vibrant and cheerful appearance. In addition, the packaging must be stylish enough for food photography, because Instagram bloggers are one of the main marketing channels for the brand. The style system is made up with gentle pastel shades and minimalist details.
The vibrant and well-arranged packaging is catchy enough for Instagram and bears a clear labeling system for any particular product.