Harvey Nichols Christmas Collection


London, UK

Design: Smith&+Village
Location: United Kingdom
Project Type: Produced
Client: Harvey Nichols
Product Launch Location: Global
Packaging Contents: Tea, coffee, Confectionery, Wine and spirits, Chocolate, Sauces
Packaging Substrate / Materials: Tin, Card, Glass, Flow packs
Printing Process: Litho printing, Digital printing, Holographic ink

Smith &+ Village slipped something naughty under the Christmas tree for Harvey Nichols

Smith &+ Village’s Christmas 2020 food and drink designs for Harvey Nichols are chic, fun and a little risqué. The Christmas Balls range got bigger, with Nutty Balls joining Jingle, Snow and Boozy for the ultimate naughty treat. Gorgeous, keep forever hat boxes cut a dash under the most demanding fashionistas’ trees.

The London creative agency’s work on the iconic department store’s foodie range means it echoes the brand’s fashion and lifestyle credentials, with products that are inspirational, outstandingly relevant and drop-dead desirable.

The ‘fearlessly stylish collection of gifts you can eat’ features a sophisticated colour palette that moves beyond the traditional, appealing to tastemakers and fashion mavens. Playful and striking takes on HN monogram are inspired by fashion brand behaviour on social, travelling afresh in each iteration. Witty wordplay compels people to share the joke both online and IRL.

“Harvey Nichols Hampers 2020 benefitted from a number of newly designed ranges”, said Shirley Aubrey, Food Development Manager, Harvey Nichols. “Highlights included Naughty Nibbles Savoury Snacks, the Saucy range and the gorgeous chocolate bars. The new ranges performed extremely well online, with several of them selling out, and we were delighted to see that they also captured the imagination of the UK press who featured them in their Christmas roundups.”

Richard Village, Strategy Director of Smith &+ Village, said: “This year, with restrictions curbing the usual in-store Christmas shopping frenzy, it became more important than ever to elevate the online experience. Strong visual cues are key in order to stand out in our maddeningly overloaded visual world. When working with prestige brands, it’s about keeping very strong roots in their heritage but bringing them up to date and evolving to constantly engage with their tribe.”