Poem of Coffee

Design: Lung-Hao Chiang
Location: Taiwan
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, Aluminium
Printing Process: Digital printing, Screen printing

There are always many descriptions of flavor on the coffee packaging, most consumers are not interested in reading long text, in the process of creative thinking, this project is thinking about whether there is a more interesting and novel way of presenting coffee flavor notes.

Try to combine the flavor notes of coffee with poetry, read coffee flavor notes and stories in a more interesting way, make the text image, let the text layout escape the norm. The package cover uses the ink-smeared plant pattern to identify the flavor, like in the process of brewing coffee, stories about the flavor of coffee are also being written.