A SIP OF SUMMER | Bubble Tea Visual Identity Design

On a scorching summer day, nothing beats an ice-cold bubble tea or a slice of chilled watermelon to cool down. ODD ONE OUT (OOO Tea) embraces this refreshing vibe in its own unique, unconventional way, announcing the arrival of summer with a playful twist!

The Summer Watermelon Series features watermelon as a whimsical illustration, capturing the brand’s offbeat, quirky spirit while infusing a modern, fashion-forward aesthetic. True to ODD ONE OUT’s philosophy, the design defies the ordinary, creating an experience that is bold, humorous, and memorable. The distinctive packaging not only highlights the brand’s creative personality but also invites consumers to enjoy a fun, eye-catching design that brings a smile and leaves a lasting impression.