Project Type: Concept
Packaging Contents: Lager
Packaging Substrate / Materials: Aluminium
Printing Process: Screen
Cardey Lucky Lager is the lager for the betting man making a wager and drinking to his possible good fortune. The combination of superstition and lager and having a punt is both lesson in moderation but also a fun combination when paired sparingly. We love this branding with the bold Red and White and feel the 777 will bring the consumer a feeling of favour.