Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Design Director: Antonio Rivera
Designer: Antonio Rivera
Designer: Joni Stringfield
Designer: Teddy Kurniawan
Illustrator: Joni Stringfield
Location: United States
Project Type: Produced
Client: Ram’s Gate Winery
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper, Foil, Tin
Printing Process: Offset
Ram’s Gate engaged CF Napa to refresh their wine packaging to reflect a more youthful, modern, and feminine sensibility without alienating their loyal customer base. Additionally, they needed to create greater differentiation between their tiers while maintaining a cohesive family look.
CF Napa re-illustrated the winery’s iconic ram’s head logo utilizing a minimalistic silhouette – giving it a more organic, handcrafted feel. This new logo became the common thread that connected the wines, and its placement on the label and foil treatment color transformed across tiers, further aiding in differentiation. The base tier utilized a silver foil and a left aligned type stack to evoke the casual, easy-drinking nature of the wines. The Cellar Note tier was designed for the wine enthusiast, providing transparency by showcasing the wines’ technical aspects on the front label. As the wines laddered up, the label hierarchy followed a more traditional structure with increasingly minimal text, finally culminating with the estate tier’s elegant black color scheme and gilded ram’s head.