Design: Gamal Assy
Project Type: Produced
Client: Anees pets
Product Launch Location: Asia
Packaging Contents: Pet Products
Packaging Substrate / Materials: Paper, Plastic
Anees is an online store that provides pet food, toys, and accessories, located in Saudi Arabia. In addition to selling, Anis helps his customers do good by feeding a hungry cat for you while you are sitting at home.
The challenge in designing the brand identity was to appropriately express the brand’s personality and core value by properly communicating visually and verbally with the target audience, and conveying an amiable sense of care and intimacy through a playful and soft palette.
The design presents consistent graphics with distinctive colors, visual effects, and friendly illustrations that reflect the happy and healthy relationship between pets and humans, and stationery, packaging, and personal documents help enhance the brand’s personalized approach.