Don’t Be A Squid Skin Care Concept

Sky Resources

George Town, Penang, Malaysia

Manufacturer: Sky Resources Sdn Bhd
Senior Creative Designer: Elliot Chang
Location: Malaysia
Project Type: Concept
Packaging Contents: Skin Care
Packaging Substrate / Materials: Plastic Tube, Aluminum Sachet, Foil, Paper
Printing Process: Flexography, Screen Printing

Don’t Be A Squid 🦑 Clean Your Face Regularly. Regular skin cleansing is critical to maintain a healthy looking and radiant skin.

Inspired by the recent global phenomenal South Korean series on Netflix, “Squid Game”, our creative team created these minimal yet fun looking skin care packaging concept resembling the masked characters within the dystopian series which takes place in South Korea.

Symbolism Using Geometric Shapes
In the show, each masked character with different geometric shape performs different task. Square masked characters are the Supervisors, Triangle masked are the Securities, and the ones with Circle mask are the general workers.

The show creator cleverly uses symbolism to portray each role and their responsibility. Similarly for Skin Care products, we will need different types of products with different functions to keep our skin from harmful pollutants, dirt, bacteria and even our own dead skin cells.

Daily Hydration Facial Cleanser
The skin performs many important functions for us, most importantly as a protective barrier to keep harmful things like micro-organisms and irritants from our environment from entering our bodies. It is important to help our skin perform at its best.

SRGCare Daily Hydration Cleanser removes dirt, makeup and other debris, locking the moisture of your skin without disrupting the skin’s natural protective barrier.

Daily Hydration is needed regularly for our skin, thus is represented by the Circle shape, signifying its importance of daily routine facial hydration in skin maintenance.

Acne Attack Facial Cleanser
Acne is a skin condition that occurs when your hair follicles become plugged with oil and dead skin cells. It causes whiteheads, blackheads or pimples. Acne is most common among teenagers, though it affects people of all ages.

SRGCare Acne Attack Facial Cleanser enhanced with Salicylic Acid to help keep skin clear of acne blemishes, and thoroughly cleanse pores and removes traces of dirt, residue and oil, which can lead to acne breakouts.

Acne Cleanser requires to act quickly to eliminate the blemishes, thus is being represented by the Triangle shape.

Exfoliator Facial Cleanser
Your skin naturally sheds dead skin cells every 30days or so, resulting in dull, dry and flaky patches on your skin. Exfoliating is the process of helping to speed up that process by removing dead skin cells from the surface of your skin.

SRGCare Exfoliator Facial Cleanser lets you achieve clear, smooth skin by sweeping away dead skin cells, scoop out dirt and grime from clogged pores. Infused with salicylic acid as well as ceramides, it keeps your skin moist and make it smoother in the process.

Square is a rigid shape that has hard edges on four sides, just as the exfoliating process scraping off dead skin cells on your skin.

Pore Hydrate Enriched Mineral Face Mask
Every skin care routine requires a sheet mask to achieve smoother and cleaner skin. It is the ultimate treat for your skin. Face masks are designed to deliver high concentrations of active ingredients to your skin.

SRGCare Pore Hydrate Enriched Mineral Face Mask contains oligo-mineral to awaken the skin with energy boost and sufficient hydration to compensate mineral losses from our daily activities. Perfect for a concentrated, 20 to 30 minutes dose of hydration, it is a great choice for anyone, especially for those with dry and sensitive skin.

The design of the sheet mask naturally is being inspired by the Front Man’s mask in the show.

This packaging concept, posting & content is not sponsored or endorsed by Netflix. The product designed above is purely conceptual and are not for sale or commercial use. SRGCare is the Trademark of Sky Resources Sdn Bhd Squid Game and Netflix is the Copyright and Trademark of Netflix, Inc.

What’s Unique?
Designs inspired by Pop Culture, Simple Geometric symbolism breaking through language barrier that connects with the audience throughout different culture.

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