Design: Boldrini & Ficcardi
Project Type: Produced
Client: Casa Tapaus
Product Launch Location: Global
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital printing
VARSOVIA is a flavored vodka made by Casa Tapaus in Mendoza, Argentina. The identity was inspired by the Polish capital where the vodka originated, although probably not everyone is aware of this, as the provenance of the vodka has been attributed to Russia. However, its origin dates back to the early 15th century in Poland, where it was produced for medicinal purposes.
On this occasion, as it was flavored vodka, the aim was to create a fresh and young identity. The label is designed taking advantage of the drink’s transparency, which allows playing with the illustrations on the back label, generating a very interesting visual effect.
The finishes are the final touch that add a sophisticated and elegant look to the design, which embodies the essence of this iconic drink.
What makes this design special is the use of the beverage’s own resources to generate great effects in the design.