Backbar Studios

Monaghan, Ireland

Agency: Backbar Studios
Designer: Conor Smyth
Location: Ireland
Project Type: Produced
Client: Vusa Vodka
Product Launch Location: Europe
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass Bottle
Printing Process: Lithographic printing

Vusa is a premium vodka from South Africa on a mission to change the spirit world – through its liquid, its ingredients and its commitment to the local community from which the spirit hails.

Distinctly African, and unlike other European grain-based vodkas, Vusa is distilled in small batches using its own copper still which lends the spirit a silky smooth finish and exceptional mouthfeel.

Distilled using locally grown sugarcane and the purest water from the hills of the KwaZulu-Natal national park and filtered through the shells of local baobab fruit, Vusa has a super crisp and clean finish.

The brand refresh has been designed to give the brand more cut through and adaptability across new styles and flavours. Coupled with a taller, more premium bottle, the updated logo, patterns and unique typeface, all inspired by Zulu art, express a renewed natural energy and distinctiveness and are finished with a tactile gloss pattern to give more impact on shelf.

What’s Unique?
Unique Logo Typeface, updated patterns and the use of tactile gloss printing process.