Bayab African Grown Gin Brand Refresh

Backbar Studios

Monaghan, Ireland

Bayab is a bold gin from a vibrant continent, full of colour, full of passion, full of sunshine and celebration and full of very unique flavours and tastes. It is these elements that inspired us to challenge the brief and develop a brand styling and a new bespoke bottle design that matched this unique passion and its local traditions. A gin so unique and infused by the South African Baobab fruit, it allowed us to explore pattern, colour, texture, and elements of local culture. What we have achieved has been celebrated as bold and vibrant with impact and presence, totally befitting of a uniquely South African Gin.